Social Media ROI Calculator
Calculate the return on investment for your social media campaigns across multiple platforms and objectives.
Campaign Objective
Investment & Costs
USD
Amount spent on paid advertising
USD
Cost of creating content (design, video, copy)
USD
Cost of social media management tools
USD
Team hours spent on campaign
Results & Returns
USD
Direct revenue from campaign
leads
Number of qualified leads
visits
Traffic driven to website
engagements
Likes, comments, shares, clicks
people
Number of people who saw content
Advanced Settings
USD
Estimated value of each lead
USD
Long-term value of a customer
%
Credit given to social media for conversions
ROI Analysis Results
Overall ROI
150%
For every $1 spent, you gained $2.50
Net Profit
$2,800
Revenue minus total investment
Cost Per Lead
$26.67
Total investment รท leads generated
Cost Per Engagement
$1.28
Total investment รท engagements
Detailed Performance Metrics
Total Investment
$3,200
Ad Spend:
$1,000
Content Cost:
$500
Tools & Software:
$200
Labor Cost:
$1,500
Attributed Revenue
$6,000
Direct Revenue:
$5,000
Lead Value:
$12,000
Attribution Rate:
30%
Efficiency Metrics
Performance
Cost Per Click (CPC):
$0.64
Cost Per Mille (CPM):
$64.00
Engagement Rate:
5.0%
Conversion Rate:
2.4%
ROI Visualization
Break-Even Analysis
Break-Even Point:
$3,200 revenue
Profit Margin:
46.7%
ROI Payback Period:
Immediate
Campaign Efficiency:
High
Recommendations & Insights
Strong ROI Performance
Your campaign achieved a 150% ROI, which is above the industry average of 85%. Consider scaling this successful approach.
Optimize Cost Per Lead
At $26.67 per lead, your cost is higher than the industry benchmark of $18. Test different targeting or creative approaches.
Opportunity for Growth
Your engagement rate of 5% is strong. Consider allocating more budget to your top-performing content formats.
Industry Benchmark Comparison
Metric
Your Result
Industry Average
Performance
ROI Percentage
150%
85%
+65% Better
Cost Per Lead
$26.67
$18.50
44% Higher
Engagement Rate
5.0%
3.2%
56% Better
Conversion Rate
2.4%
1.8%
33% Better
Platform Performance Comparison
Facebook
180% ROI
CPC:
$0.58
Engagement Rate:
4.2%
Instagram
210% ROI
CPC:
$0.72
Engagement Rate:
6.8%
Twitter (X)
95% ROI
CPC:
$0.85
Engagement Rate:
3.1%
LinkedIn
320% ROI
CPC:
$1.25
Engagement Rate:
2.8%
TikTok
145% ROI
CPC:
$0.45
Engagement Rate:
8.2%
Understanding Social Media ROI
Social Media ROI measures the return on investment from your social media marketing efforts. It helps you understand which campaigns are profitable and where to allocate resources.
Key ROI Formulas
ROI Formula: (Revenue - Investment) รท Investment ร 100
Cost Per Lead: Total Investment รท Number of Leads
Cost Per Engagement: Total Investment รท Total Engagements
Profit Margin: (Revenue - Investment) รท Revenue ร 100
What to Include in Costs
Direct Costs: Ad spend, boosted posts
Content Costs: Design, video production, copywriting
Tool Costs: Social media management software
Labor Costs: Team hours spent on campaign
Measuring Returns
Direct Revenue: Sales directly from social
Lead Value: Estimated value of leads generated
Brand Value: Increased awareness and loyalty
Customer Value: Lifetime value of new customers
Industry ROI Benchmarks
Industry
Average ROI
Cost Per Lead
Engagement Rate
E-commerce
95%
$22
2.8%
SaaS/Tech
85%
$18
3.2%
Marketing Agency
120%
$25
4.1%
Education
65%
$32
2.1%
Improving Your Social Media ROI
1
Track Everything: Use UTM parameters and conversion tracking to accurately measure results.
2
Test and Optimize: Regularly A/B test ad creative, targeting, and messaging.
3
Focus on Quality: Higher quality content typically generates better engagement and conversions.
4
Retarget Engaged Users: Create custom audiences from people who have engaged with your content.
Important Note: ROI calculations should include both direct and indirect benefits. Consider brand awareness, customer loyalty, and lifetime value in addition to immediate sales. Attribution models may vary based on your sales cycle and customer journey.